Publicity

My own experience of the public relations and advertising business is based on over twenty years in sales and marketing with start up and medium size companies.

Publicity is generated in many ways.
I am mostly involved in photography and writing press releases and articles, the design and production of sales literature, flyers and their distribution and also the creation of paid advertising.

If your company's activities are regularly photographed, be they construction, manufacture or one of the service industries, a library of images can be build up to be used for publicity, advertising brochures, web sites and estimates. Periodicals are always looking for unusual and newsworthy pictures.

Advertising

The creation of good advertising starts with a well written brief which can then be edited down to snappy, attention grabbing copy. The principles of layout apply as much to local free papers as the national broadsheets.

I can undertake part or the whole of the creative process which makes for greater customer convenience with just one point of reference actually engaged in the creative process.

Design can follow through from other sales literature - a great time and, therefore, cost saver.

Press

The best publicity appears as editorial in the run of the paper and requires a good picture accompanied by an interesting story.
Digital technology and the internet make the task of distribution remarkably straight forward.
Many of the photographs that appear in this web site have appeared in publications all over the planet within hours of them being taken.